As a new fragrance brand incubated by Aroma International, DAYSTAY takes "Modernisation of Oriental Olfactory Aesthetics" as its mission, using the world's top fragrance technology to collide with local cultural symbols, so that the breathing frequency of Southeast Asia can be heard by the world.

Company Profile | DAYSTAY BRAND

Aroma International is the leader of the high-end fragrance industry chain in the Asia-Pacific region, specialising in perfume, home fragrance and personal care.Its incubatee brand, DAYSTAY, has built the first vertically integrated fragrance ecosystem in Southeast Asia by leveraging its advantageous resources:

The DAYSTAY design team is a group of "Tropical Aesthetic Alchemists" who use the history of the spice trade as a genetic map to   deconstruct the layered texture of Southeast Asian civilisation in the language of design   Commitment to Sustainability: We believe that every scent should be a tribute to nature.As a brand born in the tropics, DAYSTAY guards the breath of the land with reverence - from the spices deep in the rainforest to the tidal rhythms of the ocean, we refuse to create beauty by plundering it.We use sustainable raw materials to write the poetry of fragrance, use recyclable design to continue the temperature of civilisation, and use the sincerity of symbiosis with the community to give back to the gift of the earth.

In the future, with cleaner production methods and more inclusive ecological dialogue, we will let the fragrance of Southeast Asia not only flow on the skin, but also nourish the sustainable future of all things.

Living in symbiosis with the earth is our eternal creative principle.